Pima Medical Institute

Teddy Bear Clinic Campaign

The Teddy Bear Clinic was a new initiative that started in 2024. Its family-friendly atmosphere and hands-on activity ensured it became a biannual event at the Albuquerque campus, with other campuses trying their hand at it too. It has been a highly successful event within both Pima Medical Institute and the Albuquerque community.

SKILLS

Graphic Design, Animation

TOOLS

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects

DELIVERABLES

Flyer, SMS graphics (static & GIF), social media graphics (static & animated), stickers, certificate

THE CHALLENGE

Pima Medical Institute is a medical career college located primarily on the West Coast with 16 campuses and a selection of online programs. The Albuquerque campus needed additional leads/enrollments for their programs. This also identified a brand awareness opportunity.

THE SOLUTION

The marketing team worked with campus leadership and came up with the solution of the Teddy Bear Clinic. This event would increase brand awareness in the Albuquerque market and community with a family-friendly, kid-focused event; generate interest via social media and PR to increase leads; and get Pima Medical Institute's students involved in the local community and provide them with a networking opportunity for their future employment.

Increased brand awareness in the market and established a successful, repeatable event

Encouraged strong engagement between students and the community they will soon be working in

Multi-channel campaign across print, digital, and web