Pima Medical Institute
Program Pathway Posters
To increase grad matriculation into online programs, the Marketing Manager for the online programs at Pima Medical Institute wanted a refresh of some program pathway posters that could then be distributed to every campus. The goal was to increase awareness of Pima Medical Institute's online program pathways at the campus level.
SKILLS
Layout Design, Typography,
Composition, Print Preparation
TOOLS
Adobe Illustrator, Adobe InDesign
DELIVERABLES
Poster designs for various programs
ORIGINAL
POSTER
THE CHALLENGE
Refresh dated collateral and create a modern progress visualization to appeal to students
THE SOLUTION
I worked closely with the online Marketing Manager to dial in these posters. It started with refreshing the look and layout. The original design used very dated brand colors and imagery, so I started by putting together a new layout and choosing stronger imagery. After a few iterations, I landed on the checkmark icons with a dotted line between for the progression. The fill versus stroke on the circle around the checkmark represents a certain level of program completion, or the whole. I had to find a way to show this without making it look like doing the first half, or the certificate program, wasn't a big step on its own. They are now hanging at every campus.
Increased progam awareness at campuses and encourage campus staff to discuss online pathways with students
Collaborated closely with the online Marketing Manager to ensure the design represented the pathways appropriately
Final design used to create a pathway poster for each online program
THE WORK
