Pima Medical Institute
Product Knowledge Videos
The Product Knowledge videos were done to create a resource for admissions representatives to learn about the programs they were discussing with prospective students. We did them for a number of the programs at Pima Medical Institute and featured the Program Director for the given program.
SKILLS
Video Editing, Videography, Motion Graphics
TOOLS
Adobe After Effects, Adobe Premiere Pro
DELIVERABLES
Edited video with lower thirds, transitions, informative overlays, music, and intro video
THE CHALLENGE
Create a video series to educate admissions representatives on the programs at Pima Medical Institute. Pima Medical Institute has campuses in multiple states, so not all Program Directors were able to come to my location to be filmed.
THE SOLUTION
The Product Knowledge series was an idea the marketing managers and myself worked out for the expressed need for an easy-to-access educational resource. Our PR Manager wrote a question list for us to work with. We started with the Program Directors that I could film in-person, such as the Veterinary Assistant video featured above. For others, such as the Dental Assistant video featured in the comparison slider below, the subject filmed themselves while another on a call asked them questions. After instructing the subject to sit against a plain background, I was able to isolate them and place them against a clinical background. I then edited each video and added transitions, lower thirds, background music, informative text and video overlays, and a fun intro video.
Created a video resource that could be used organization-wide to educate representatives on the company's offerings
Collaborated with campus staff and program directors to schedule filming
Worked with marketing managers and program directors to fine-tune video content for specific progams